International journal of Asia digital art and design
ISSN 2189-7441
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Contents
categories	name	title
Original Article	Chung, Hyeuk	Consumer brand engagement by virtue of using Starbucks’s Branded Mobile App based on grounded theory methodology- 91
Original Article	Kim, Dong Sik	Phased Expression Technique for Realistic Embodiment of Tiger Fur- 99
Art Paper	Kim, Hee-Eun	Designing Playful Metaphors in the Interactive Sound Installation - 109
Categories for paper
・Original Atricle A paper in this category has to be a logical and empirical report of the study, the review and the proposal by the author on the issue of digital art and design based on media technology. It also has to who study digital art and design. Number of pages : 6-10
・Art Paper A paper in this category has to consist of the author's practice, result and expository writing on the field of digital art and design. It also has to have the originality in its concepts, methods, expression techniques and making process, and the result should have some values which can be shared with ADADA members or the people who study digital art and design. Number of pages : 6-10

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